Advertising and Promotion - 2827 Words

Theoretical Understanding and Practical Application Of Advertising and Promotion in Business  ­Ã‚ ­Ã‚ ­ Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Programme Title: Edexcel BTEC HND Certificate in Business (QCF) Year: 2013/2014 Unit Title: Advertising and Promotion in Business Unit No Unit Code: Unit 5, Y/601/1000 Assignment No: 01 Level: Level 4 - HNC Deliverer: Mr Richard Assessors: Dr. Brian –†¦show more content†¦Creative agencies Creative agencies specialize in creative or design-based business models and are also known as a creative boutique. Their basic interest is in the creation of the advertisement or branding. Other (full-service) agencies offer design in conjunction with media buying. Media agencies concentrate on media buying. (In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media. The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing. These are activities that are routinely handled by an agency with a media buying option. Specialized agencies These agencies specialized in a particular activity of the whole communication process. They may specialize in certain functions (copy, art, media), audiences (minority youth) or industries (health, computers) or in a marketing communication area (direct marketing, sales promotion, public relation). These type of agencies may serve one client only. In-house advertising agencies An In-House agency is a team within a company that focuses on selling the company s product; they will handle all aspects of the brand. Search engine agencies Lately, pay per click (PPC) and search engine optimization (SEO) firms have been classified by some as agencies because they create media and implement media purchases of text-based (or image-based, in some instances of search marketing) ads. ThisShow MoreRelatedAdvertising and Promotion1003 Words   |  5 PagesAdvertising and Promotion Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth ofRead MoreAdvertising Analysis : Promotion And Advertising1715 Words   |  7 PagesPromotion and Advertising The Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way ofRead MoreEssay on Advertising and Promotion3003 Words   |  13 Pages Advertising and Promotion Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexityRead MoreTypes Of Advertising And Promotions1794 Words   |  8 Pagesgoing. The company has to use effective advertising and promotions to keep customers. This paper will examine several different types of advertising and promotions and their effectiveness on a business. Comparing and Contrasting Different Forms of Advertising For a company to advertise their product, they have several ways to do so. There is retail, trade, product, advocacy, comparison, online, business-to-business, and other various ways. Each advertising technique has its own way of helping theRead MoreAdvertising and Promotion of Trispecs12141 Words   |  49 Pagesand have guided me in all matters of this report. May Allah bless them! Amin. Assalamualaikum, Firstly, I would like to express my gratitude and thank to Allah s.w.t. because of His permission, this Advertising and Promotion Assignment 3 regarding to the topic ‘Prepare a promotion plan for Tri-Specs, Inc’ has successfully completed. I would like to take this opportunity to express my highest appreciation and thanks to those concerned. My thanks and gratitude are dedicated to my lecturerRead MorePanasonic Advertising and Promotion5463 Words   |  22 Pagesmedium varies depending upon the features of communication. For example, television, newspaper and billboards deliver message to customers in the form of marketing mix elements such as place, price, distribution and promotion. In Panasonic Corporation, they use the television advertising as one of their transmission devices. They paid for the time spends on their product advertisement. This is to promote and dissembles the information about Smart VIERA 3D TV to the mass audiences who are watching theRead MoreAdvertising and Promotions for Starbucks Essay645 Words   |  3 PagesAdvertising and Promotions for Starbucks Starbucks is known throughout the world for their handcrafted coffee products. Starbucks have plans to launch a new product line for the domestic and international markets. The new product consists of a soda bar that will offer variety of caffeinated beverages to noncoffee drinkers. Acquiring consumers to buy the new product advertising and promotion strategy is crucial for the product success. By launching the soda bar in CanadaRead MoreConsumer Advertising And The Promotion Of Information Essay894 Words   |  4 Pages Canada draws a distinction between direct-to-consumer advertising and the promotion of information through direct-to-consumer information (DTCI). DTCI aims to build consumer confidence that the information being relayed is informative and factual rather than for the purpose of promotional advertisement (Bà ©lisle-Pipon 259). It allows for the promotion of help-seeking and reminder advertisements but not product claim advertisements, in contrast to its permissible use in the United States. ReminderRead MoreAdvertising and Promotion Essay 21898 Words   |  8 PagesAdvertising is producing  information  for promoting the  sale  of products  or  services while promotion is an advancement of a  product or a point of  view  through publicity  or  advertising whereas trend is defined as a general direction in which something is developin g or changing according to time line. There are differences between  advertising  and  promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective ofRead MoreAdvertising and Promotion Essay 312313 Words   |  50 PagesRequirement 1 | P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 | P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 | P 1.3 | Assess how promotion is regulated. | 7 | P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion. | 9 | Requirement 2 | P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions